A careful selection of the finest Valencian oranges makes this distinctive liqueur one of the region’s most emblematic and exclusive products. Furthermore, Biri-Biri’s unmistakable sweet flavor makes it truly unique.
9,65 €
Biri-Biri is a sweet spirit that leaves a delicious orange flavor on the palate, with intense Mediterranean aromas from the citrus fruits used in its production.
This drink has a curious history. Back in 1973-74, a hospitality professional named Pepe Navarro ran Bar Las Vegas on Sabadell Street in Alcoy (an establishment that is still operating today). He made a considerable purchase of orange and lemon gin in flasks. As time passed and he realized the product wasn’t selling, he decided to mix it with orange syrup.
This man was a football fan and a supporter of Real Betis Balompié. At that time, there was an African football player nicknamed Biri Biri, who was the first Black player to play for Sevilla FC. He is considered a cult figure by Sevilla fans, who even named their supporters’ group (peña) the Biris in his honor. The rivalry between Betis and Sevilla fans is well known, and apparently, the customers (as a joke to heckle Pepe Navarro, a Betis supporter) started calling that mixture “Biri Biri.”
The Biri-Biri brand has been registered by Licores Sinc since July 1990, and they produce this sweet spirit with a careful selection of the finest oranges grown in the Mediterranean Levant.
It is recommended to serve it at room temperature or chilled, in a small glass or shot glass.
